Walmart Completes $2.3 Billion Acquisition of Vizio Smart TV
Walmart has finalized its acquisition of Vizio for $2.3 billion, gaining access to the smart TV maker's advertising technology platform and 18 million active users. The deal significantly expands Walmart's digital advertising capabilities.
Walmart expands into smart TV advertising
Strategic Acquisition
Walmart's acquisition of Vizio positions the retail giant as a major player in connected TV advertising. Vizio's SmartCast operating system and Platform+ advertising business generated $500 million in revenue last year.
The deal gives Walmart direct access to living room screens, enabling targeted advertising based on shopping data from the world's largest retailer.
Advertising Synergies
Walmart Connect, the company's advertising unit, will integrate Vizio's technology to offer brands unprecedented targeting capabilities. Advertisers can now reach consumers based on actual purchase behavior.
The combination of retail data and streaming viewership creates one of the most valuable advertising platforms outside of Google and Meta.
Future Plans
Vizio will continue operating as a separate brand, with Walmart planning to expand the TV lineup and integrate shopping features directly into the smart TV interface.
Walmart has acquired Vizio for $2.3 billion, boosting its digital advertising capabilities by integrating Vizio's smart TV platform and 18 million active users into its retail ecosystem.
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