Apple Vision Pro 2 Outsells Meta Quest 3 in Holiday Season Rush

Apple Vision Pro 2 dominates holiday sales

Holiday Sales Dominance

Black Friday through Cyber Monday saw Apple sell an estimated 2 million Vision Pro 2 units, compared to approximately 700,000 Quest 3 headsets. The 3:1 ratio represents a dramatic shift in a market Meta has dominated for years.

The Vision Pro 2's $2,499 price point, while still premium, proved more accessible than the original $3,499 model. Analyst surveys show many buyers are upgrading from Quest devices, attracted by Apple's superior display technology.

Content Advantage

Apple's partnerships with Disney, Netflix, and HBO have created a content library that Meta struggles to match. Exclusive spatial video content and immersive experiences have become key differentiators.

The app ecosystem has matured significantly, with over 5,000 spatial apps now available. Productivity applications have proven particularly popular for professional users.

Meta's Response

Meta has announced price cuts for Quest 3 and accelerated development of Quest 4. Mark Zuckerberg acknowledged the competitive pressure while emphasizing Meta's focus on the broader metaverse vision.

The company continues to lead in social VR applications and gaming, areas where Apple has less presence. Meta's lower price point maintains appeal for casual consumers and gamers.

Market Implications

The spatial computing market is projected to reach $50 billion by 2027, with Apple and Meta expected to remain the dominant players. Enterprise adoption is accelerating, particularly for training and design applications.